I started Done by Default because I kept seeing the same pattern: talented people stuck doing repetitive work that a computer could handle.
I'm not interested in selling you complicated tech. I want to understand what's stealing your time and build something that gives it back. Every solution is custom because every business is different.
When an email comes in asking for something, I believe it should be done by default. That's what we build together.
— Thomas
Real feedback from business owners who got their time back.
I used to spend 3 hours every Monday morning processing client requests. Now I wake up to everything already sorted. It's like having an assistant who never sleeps.
The best part? I don't have to think about it anymore. Clients book, get confirmations, receive their prep materials—all automatically. I just show up and do my work.
They actually listened to how I work and built something that fits my process. Not some cookie-cutter template. It feels like they're part of my team.
The principles that guide every project we take on.
We don't assume we know your business better than you do. Every solution starts with understanding how you actually work, not how we think you should work.
No cookie-cutter templates. No forcing you into someone else's system. We build exactly what you need, the way you need it.
The best automation is the one you don't have to think about. We build systems that run quietly in the background, giving you time back without adding complexity.
No sales pressure. Just a friendly chat about what's taking up your time and whether we can help.